Air Jordan: between heritage and innovation
The Jordan brand, born of the legendary collaboration between Nike and the famous basketball player Michael Jordan, represents much more than a line of products: it is a symbol of performance and elegance. Since its launch in 1984, it has transcended the basketball court to become a global cultural and sporting icon.
The brand has quickly established itself in the world of basketball thanks to its groundbreaking innovations and revolutionary design. Each model reflects Michael Jordan's competitive spirit and excellence, pushing athletes and fans alike to push their limits.
Iconic collaborations with designers, artists and other brands have enriched the brand's heritage. From Air technology to the use of innovative materials, the brand continues to redefine the standards of comfort and performance.
